Read

Archive for August, 2010

“Take 5 With The Tribe…” Face To Face With Nick Logan

This afternoon I had the opportunity to interview Nick Logan in my latest “Take 5 with the Tribe” interview series. Nick Logan is one of the co-founders of the Empowered Tribe and gives some great pointers on finding your passion, video marketing, and the new changes in Google that make it more important than ever to take advantage of what http://empoweredtribe.com has to offer.

The first question I asked Nick is regarding what he is most passionate about.  In other words what gets him fired up about his online business.

Nick is most passionate about coaching.  Whether that be with youth sports, the proper mindset, or coaching and sharing the knowledge and skills he has gained over the last few years with his online endeavors.  Nick decided a few years back to integrate his passions into his business.  I would say
that is working out pretty well for him.

Nick is extremely passionate about teaching people video editing and creating viral videos, product creation and of course the tribe concept.  Since Nick has had some great success with video marketing, I asked him to share one tip that you could use today to ramp up your success with video.  He shared way more than one tip.

Nick shared his formula for constructing videos.  This also works for formulating your blog posts as well.

The formula is:
Tell them what you are GOING to tell them… (Intro)
Tell them… (body of your message)
Tell them what you just told them… (conclusion and call to action)

Remember people have short attention spans.  If you do not get their attention in the first 7 seconds they are onto another video. At first keep your videos short.  If you have a hard time coming up with content, just grab one of your favorite quotes and tell your audience what that means to you.  Be sure to have a call to action at the end of your video.

What is a call to action?  Tell your audience what you would like them to do.  Direct them.  Whether you want them to comment, Retweet, Share on Facebook, or maybe you want to send them to your blog, or capture page.

It is important put a link or watermark right on your video.  If you do not know how to do this, Nick  shares some valuable and simple video editing techniques at http://meetnicklogan.com/vids/

Nick also recommends getting into a ritual of doing a video everyday. The best way to do this is with a 30 day video challenge.  Our students in the http://empoweredtribe.com community have shown remarkable results within a few days of dedicating themselves to a 30 day video challenge.

The last thing I asked Nick, was to describe what about the TRIBE model that most excites him.  Nick shares some amazing insights on some lesser known changes that fall right into the hands of those that have a blog and most importantly are taking advantage of the Tribe model.  Be sure to watch the video all the way through.  You don’t want to miss this tip.

YouTube Preview Image

Here For Your Support,

PS Make sure you’ve subscribed to my F*REE OFFER to the right, so I can send you my 26-page “Revolutionary Blogging and Social Media Diagnostic Report”. You’ll also be able to take a  short questionnaire and have the opportunity for a little 1 on 1 time with me. Check it out! –>>

Subscribe For Blog Updates

Enjoy my blog's content? Then subscribe to my blog updates. I'll have them delivered directly to your email inbox, and you'll be one of the first to read and comment on them if you like...

Name:
Email:
 
Powered by Optin Form Adder

Blogging For Beginners: “How Do I Create Social Proof Quickly When I’m A New Blogger?”

Social proof is powerful and not something to overlook as a new blogger. When people land on a website with hundreds of people in a Google Friend Connect Box or in a Facebook Fan Page Box for you, it immediately gives you more credibility.

It’s kind of like a guest book at a bed and breakfast. If you take a look at it and it’s full with lots of messages then you feel confident that you’re making the right decision to be there. The same holds true for these side bar widgets that you can install in your blog.

Like me you’ve probably visited blogs that look and ‘feel’ like a ghost town, right? There are only 3-4 people in their Google Friend Connect box and you’re thinking that it’s probably that blogger’s spouse, mom, and brother helping them out… The one sure way to get yours rockin’ and rollin’ is to get out there and join other people’s on their blogs, make friends with other bloggers, and learn how to drive traffic to your site through strategic syndication alliances (your tribe).

Here’s how you add the Google Friend Connect… essentially you just set up a free account, click on ‘members gadgets’ and copy and paste the html code into a ‘Text’ widget on your blog… (Go to ‘widgets’, drag and drop the word ‘text’ over the right sidebar, copy and paste html code with any title you wish).

It’s that simple. There are many features with these that are extremely powerful, but for now get them up on your blog and start meeting the people that are taking the time to say, “Hi, I was here.”

Today’s very short video:

YouTube Preview Image

BONUS #1: Setting Up Google Friend Connect

YouTube Preview Image

BONUS #2: Setting Up Facebook Fan Page

YouTube Preview Image

Coming up we will look at how to create a comment friendly environment… It’s about growing a community right on your blog.

Yours in support and mastery,

PS Some of these people that are on my Google Friend Connect and Facebook Fan Pages have quickly become some of my very best friends in my entire life. Hard to believe, I know… but true! I speak with many of them daily or several times per week. If it weren’t for having a blog, that definitely would not be the case. This is where we hang out too…  http://empoweredtribe.com

Part 2: “14 Truths To A Life Of Financial Wisdom” (My Financial Advisor’s Response)

Kary, I read your post regarding the 14 Truths To A Life Of Financial Wisdom.

Although I am not familiar with James Rickard of the Stewardship Services Foundation, I found myself once again empty with the wisdom of these truths. This is not to say that they are not appropriate or valuable but often the underlying behavior or root cause has not been addressed.

Imagine a person who goes to the doctor complaining about a headache. So the doctor runs some tests and finds nothing. The recommendation is to take a pill to relieve the symptoms. Although this works, it now requires the patient to manage the symptom and not the root issue, which was drinking coffee caused the headache.So the patient has a decision to make. Stop drinking coffee or take a pill to manage the pain.

As with most financial issues, success comes from control, discipline and knowledge. These are not always popular concepts as so often we are wanting as financial professionals to allow clients to do what they desire without having to truly make changes.

So I took the liberty of taking the 14 truths listed and delving further into the issues, using my financial planning practice as a backdrop into the behaviors of my clients with respect to these issues.

1. What is emotional spending? Whether we buy a home, car or new shirt the process of spending involves both our intellect and emotions. The real issue is impulse spending. Clients who struggle with this issue do not control their habits just because they have limited cash or credit cards in their wallet.

In fact one of my clients found that they spent more money when they moved to cash or debit cards instead of credit cards. Why? Because the credit card provided a monthly statement of accountability where as the cash and debit card did not.

You can’t change the impulse until you understand the impact it has to your ability to achieve your long-term goals. This is not easy and frankly has caused more folks to fall into a financial slavery than any other behavior. This is the crux for most clients.

2. Saving and investing are not the same. Heroes save people from getting hurt, we save money to protect it from spending.

How many of us have “invested” in a texting plan? An investment is an expectation that we put money or time into something that will provide us an increase in value that exceeds our initial contributions. So how does a texting plan become an investment? Perhaps what we really have is a texting plan that saves us money.

Do we invest or save our marriages? At times both. The issue of saving money is too broad of a topic. Why are you saving and how much should you be saving? Let’s first take the issue of why.

Primarily it’s because we want to buy something at a later date, 1-5 years. The other is for an emergency fund to be discussed later. $100 a month is out of context. What if I want to buy something in one year that costs $2,400, I will need to save $200 a month not $100.

The second issue is that savings accounts do not get 7.5% returns; they get very little if any returns because that is not their goal. The real return is the monthly contribution from the saver toward the goal. The funny part is that we as a society have moved toward instant gratification and if I want something I typically can finance it and have it now…no need to save.

So the practice of saving is really about delaying our desires, thus giving us time to reflect so as the day approaches when we can buy the item of our desire we might find that it is not worth it. The power of saving is the clarification of our goals and the real cost of its value.

3. This next point is real solid. I often tell clients that the secret to retirement is real simple. Earn money, live on less, and invest the difference. The hard part is actually doing it.

We have all felt the pain of wanting to have what others have and therefore we shrink the available amount of money for investing in order to keep up with the guy next door. As my wife says, “the grass is greener on the other side, but you don’t know what their water bill looks like” That’s some powerful wisdom.

Each one of my clients is in a different place in life. At times they might have been making great money only to go through a divorce, have children, change jobs, or buy their dream home. Each one of these events changes their ability to “invest the difference.”

So my advice to clients has been that when you are making more money, resist the temptation to “reward” yourself or increase your standard of living. This is especially true for my clients who are in sales. When the commission check arrives make it a habit of going out to a nice dinner or concert for your reward, this limits your spending to a few hundred dollars not a monthly commitment to a new car or boat.

So when do they get to increase their standard of living? When two things happen. First they must increase their contributions to their retirement, which is effectively saying that as their current standard of living increases so shall your future therefore it must be funded.

The second is to make it a habit of living on your income from three years prior. This forces you to not change your expenses based on a single good year, and it offers a buffer should your income decrease significantly. Imagine if all those folks who were involved with the real estate boom implemented this strategy. Would they have had time to adjust their expenses?

4. There are times that financing pleasure items may be appropriate. First let me reiterate the previous points made about control, discipline and knowledge. If a client has true control of their financial life then some of these pleasure things won’t even be a consideration. This is not to say that pleasure items are bad, but often my clients have different priorities and pleasure items are not at the top of the list.

If a client has an investment account that is designed to address the purchase of pleasure items, and it is earning 7% and the financing option is 4% would it be a smart decision to lose the 7% rate of return?

Let me once again reiterate that my clients do not get to be in this position without some tough financial decisions made years earlier. This is a reward not a right.

5. Ok, now we can discuss the emergency fund issue. First ask yourself what is classified as an emergency. Death, major car repair, job loss, medical bills, or something else? There are small, large and catastrophic emergencies. The major emergencies usually involve death, or a sickness such as cancer.

This is not what the fund is used for. If your dryer stops working or you have to replace a transmission, this does not constitute using the fund. The purpose is to provide time. Most often the fund is used when a change in jobs or health might be better served with time to consider options.

We have all heard that homes should have what is referred to as a defensible space. This simply means that a home with a cleared area around it can be defended against a fire. It gives time and protection to make better decisions.

How much should be in this fund? The amount should provide 6 months of basic expenses, which will be different for all people. Most of my clients would find $5k of emergency funds as an inadequate number.

6. Credit card control is under the impulse control issue. I use my credit card for 80-90% of all expenses not including mortgage or car loans. I do not use it for points or miles, but ease of use and accountability.

Once a month I get a total of all expense and it’s itemized with details. Then I pay it off. If all card holders did this the credit card companies would go out of business.

7. Life insurance is critical to that catastrophic emergency also known as death. Some clients like to have a policy that will pay for all their debt issues so their spouse will be debt free. The problem is that we often forget the future debt we are working on such as children’s education and retirement needs.

There are many factors involved with life insurance and just about as many viewpoints. I take a simple approach, take care of the need. Once that is addressed you can get more complex. Simplistically I like to see a client replace their income for life. If a client earns $100k a year then I would suggest a 2 million dollar policy. This is based on us taking 2 million dollars at death and investing it at 5% which generates 100k a year forever for the remaining spouse. So the amount of coverage is based on their actual need.

8. Owning your home and cars outright at retirement is a concept from a different generation. The generation today looks at things differently. How many people do you know in their 50 and 60 who bought a home in the last 10 years with a 30 year mortgage? There are so many variables involved in a good financial plan that owning your home outright is not always reasonable.

9. This is a great statement and should be taken very seriously. Start and commit to creating a financial plan, not just a retirement plan. Sitting down and looking at all aspects of your financial life helps create a plan. People often contribute to their company 401k plan with matching contributions included and are shocked to find that they are not able to retire.

10. Already discussed in Truth number 8.

11. Having and implementing a reasonable budget is foundational. Again refer to the points made earlier about understanding priorities and controlling impulses.

12. Bad debt vs. monthly obligations. Similar to my previous comments in Truth number 4, credit cards and loans are not always bad debt. Let’s reframe the issue. If I had to use a credit card to buy food for my family would that be bad debt? Can I spend money on my utilities that is wasteful? Absolutely.

As we spend money we do so in different ways for different reasons. Keeping it a bit simpler, if my client keeps their need for money at retirement in check with their current standard of living then they will maintain a balance. A client with a need of $100k a year today will still need $100k at retirement. If $20k a year is spent in “bad debt” payments then I simply assume that that will not stop at retirement.

Again spending money on things we do not need without addressing the future need will be bad. Perhaps an example will help. If I take on a $100/mo payment of “bad debt” or “good debt” I will need $24k at retirement earning 5% in order to continue making that $100/mo payment.

All of a sudden the purchase, good or bad has a long-term consequence that I will have to decide if it is worth it.

13. Tax law is complex and few are able to fully take advantage of this complexity. Accountants focus mainly on your current tax liability. A good financial planner should be able to help you make decisions that take advantage of previous issues as well as future ones.

Those that treat tax law with respect and operate a business with this in mind often make better decisions. Your accountant does not know when your miles driven were for personal or business reasons. They simply ask for the number of miles driven. You need to know what the rules are and how to maximize your opportunities. Some business people will buy a new car not because they need a new one but because they want to take advantage of the tax write-off.

If you give money to a charity so you can write it off, please stop. You are not saving any money doing this, it costs you money. Give to a charity because you believe in its mission. The tax write-off is simply a thank you from the government for doing so.

14. Finally the issue of an estate plan. For some this is a tough one. It makes people realize that their future may be limited in years. For many of my clients I want to make sure that the family is taken care of, assets are put in place, and estate taxes are limited. Wills do not avoid probate, trusts do. Those most likely to get a trust in place are those who have personally experienced a family without one.

From: Rich Todd, Kary’s Financial Advisor

If any of you resonated with Rich’s content here, please leave a comment of what you learned and took away… If you’re serious about getting on the correct path for your own financial future, message Kary and he can connect you with Rich for more advice.

Yours in Knowledge & Wisdom,

Blogging For Beginners: “How Can Tribe Syndication Bring Traffic And Social Credibility To My Blog?”

One of the most creative and most effective marketing strategies I ever did was to create a graphic ‘blog roll’ page on my blog called ‘My Tribe.’

This page alone has had thousands and thousands of views and has helped bridge new blogging alliances for content/tribe syndication right from the beginning. Because I went out there and made the first move to promote others, many of these bloggers were willing to return the favor and also gladly promote my content all over the social media sites like Facebook, Twitter, and Youtube.

This in turn has brought me over +59,796 page views in the first twelve months of my blog. I never could have done that without my tribe syndication network. I highly recommend doing this right away even if you don’t intimately know that blogger. It sure is a great foot in the door to open up that relationship for further joint ventures as well.

Don’t forget to get out on their blogs and comment, retweet, and interact with them, too. It’s natural for many of them to feel compelled to reciprocate those actions. It’s so simple and yet VERY wise to put this plan into action.

The idea of forming tribes around social media and blogs is catching on and for good reason. I’m sure you’ve heard about forming tribes for content syndication. If you have not… the idea is you network with a few people to promote each others content. There are many benefits around tribes and rapid exposure is just the start. But before we get into that I want to share a story of how this tribe was founded.

Earlier this last summer I finally came to the realization that I was going to start a blog. I had put off this concept for over 3 years. Many people would tell me to “Just start one.” “You need a blog to get your message out there.” “There’s a lot of money to be made by blogging.” All good points but I had my doubts.

Could I create a blog and provide enough content to keep readers coming back? How often do I need to keep feeding this blog thing? Do I need a technical degree to set it up? And the biggest question we all face is… How do I get traffic? So many questions… but I finally took the plunge and got a blog started with the help of a few friends.

As I was looking around at many different blogs I realized that some were just empty. There was no life, no energy… no community. I knew that I would face the same issues. How to get traffic? So I figured that if I had these questions, others did as well.

So I reached out to several people and proposed a blogging alliance. I was looking to create a mastermind group of a few people who would comment on each others blog and “buzz” each others content. Social Tribes for content syndication was born.

It was not hard to find a few people who caught the vision and wanted to play ball. They are all over the social media sites. Most of them are busy promoting their own content. However there are a few who seem to be climbing the social sites faster than others.

As I mentioned earlier this concept was the main goal at the time. Since then we have realized that there are many benefits to having a mastermind group that is focused on helping each other. And many incredible opportunities and joint ventures have sprung from our alliance.

There are 5 of us now in our blogging alliance. We all have different skills and talents. By pulling these resources together we have a long term vision to support and teach people the power behind content/tribe syndication and social media.

Results…

Within 12 months I had over 807 subscribers, had two dozen new business partners (savvy Internet marketers, too), earned a Black BMW Car Bonus with my company,  have made thousands in bonuses and commissions, have had people calling and paying me for personal mentoring, was asked by the president of a network marketing company to lead all social media training for the entire company, and much more!

This has all happened… not because I’m anything special… because I took MASSIVE ACTION on the activities that my coaches told me to do!

I can’t imagine marketing online without a TRIBE by my side and without them watching my back.

Today’s very short video:

YouTube Preview Image

Next time we will get into ways to boost you’re social credibility and proof online.

Yours in support and mastery,

PS The online Tribe Syndication community is a treasure trove of knowledge and friendships waiting to be made. Once I had my blog up and running, I easily found other bloggers to create a mastermind alliance with… This is a great place to start… http://empoweredtribe.com

Related Posts with Thumbnails