Use video and personal pictures as often as possible. When people see you and hear you, you become more familiar to them, which furthers your ‘Brand’ in their eyes.
Trust is built through increased transparency. Rapport is created. And ultimately influence will transpire through this process.
Isn’t it true that you feel like you know certain people you’ve watched in videos online? They almost become a friend in your mind, and you feel like they ‘speak to you’ and understand you better than people you see face-to-face.
This is POWERFUL, POWERFUL stuff! Don’t neglect or shy away from this component of blog building. Many of my coaching clients and students jumpstart their confidence with taking a 30-day video challenge. Challenge yourself to shoot one video each day for the next 30 days.
Some will be ones you want to put up on Youtube… others won’t make the cut… and that’s OK. The purpose of it is to get over any barriers you may have toward getting your ‘mug’ in front of a camera. Now get out there and do it! It’ll be the best marketing decision you can make.
Don’t forget about going out and getting a domain name with your name in it or something similar. I’ve seen CreateWithEric.com or MeetNickLogan.com as examples. Set up you hosting account with a company like Host Gator. You can choose a hosting package and many offer WordPress as part of the set up process to make things easier.
In Closing…
Remember, creating this ‘personality-style or social media’ blog is extremely important and will be the best decision you’ve ever made for your online marketing… it was for me! This is the place where I got my personally branded blog set up for me. EmpoweredBlogs.com
And I’m sure you can guess who helped me launch my successful blogging career… Katie Freiling! Well, what’s cool is that you can learn from her the way that I did and even learn from her powerful Manifesto that she recently wrote, right here. http://digg.com/u3TuHa
Today’s very short video:
Check it out and I’ll be back next time with more powerful, essential components for launching your own personal branding hub… called your blog. Remember you can also subscribe to my blog and receive my “21 Blogging Essentials” Newsletter and Video Training Series absolutely F.REE!
All the best,
PS Katie really has out done herself with sharing her knowledge in her Manifesto… Just take my word for it and check it out: http://digg.com/u3TuHa
23 Comments and Pings on Blogging For Beginners: “What does it mean to have a personal brand?”
Hey Kary,
Again, great tips to follow for anyone who desires to step into the blogging world. These points you share are tried and true steps that move you forward in creating your presence online.
Have an awesome day,
Val
.-= Val Wilcox´s last blog ..It’s All About The Story =-.
Val, you’re on your way to great things and I love
what you’re developing for your own person brand…
a giving heart.
Kary
Kary, thanks for the post. These are some great suggestions. I agree whole heartily that personal branding is the only way to build LONG term success. Systems come and go, software expires, and there’s never a shortage of scams… but building a brand that stands the test of time is the key to success. That brand has to by YOU! Catch you around man…
.-= Gabe´s last blog ..I Can Therefore, I Will =-.
Absolutely, without a long range vision of where you want your business
to be, you’ll find yourself wandering around and distracted by the next
shiny thing that passes by. Your personal brand is very important and
will stand the test of time… whether it’s good or bad. lol
Kary
I am happy I joined your news letter Kary. I just started my own blog and you have helped me a lot to get started. I am glad to be your blogging student. Thanks a lot Kary
.-= Ingebjørg´s last blog ..7 Crucial Things You Should Know Before Joining Any Online Business =-.
Fantastic to know that you’re receiving value from my
content and that it’s helping you along with meeting
your blogging goals. Please keep in touch!
Kary
Kary, great post. It means to know who you are, what you stand for, what your values are, and what your personal mission is. Blogging is easy when you take a niche, stay focused, and use your blog to network with others.
.-= Dan Schawbel´s last blog ..Personal Brands: Answer This =-.
Hey Dan!
Thanks for coming by my blog and commenting. I noticed
that you’re a personal branding expert. What do you feel
the biggest mistake new bloggers do when trying to
achieve their own personal brand?
Is it just doing the opposite of what you mention in your
comment or is something else?
All the best,
Kary
Kary,
Great advice on a 30 Day Video Challenge and how to set yourself apart from others and create a true personal brand, I am taking part in a 30 Day Challenge and it has made a huge difference in readers/followers getting to know more about me as it is updated daily.
.-= Chris Bernardo´s last blog ..Free Resources for Publicity that Work! =-.
Great tips here on branding! Pictures and video definitely get people feeling like they know you. I struggled at first with my 30 day video challenge but then ended up learning so much about myself and the process before it was over. I would highly recommend it:)
.-= Glyna Humm´s last blog ..A Game Changer For Your Home Business! =-.
Hi kary, always look forward to your e-mails. I am a newbie and learning alot from you. I just got a flip video camera and I will take the 30 day challenge! Thanks for sharing.
Kary,
I love that you mention doing a 30 day video challenge as a great way to brand yourself. My wheels are turning and I’m going to start now!
Take care,
Becca
.-= Becca´s last blog ..Video Branding For Beginners….What NOT to do! =-.
Hey Kary,
As always you nail it on the head! Facing your fears with a challenge that gives you the practice to gain the confidence on video is great. I compare it to the difference between listening to a pre-recorded message on the phone or talking to the “real” person that listens to your concerns and addresses those concerns instantly. It may be that we are becoming an automated society, but we still have heart & soul.
.-= Wendy MacKay´s last blog ..Video Emails =-.
Hi Wendy!
Being truly authentic should be everyone’s goal.
Video really allows for you to “read” and get the
“feeeling” of what people are MOST like and
whether you resonate with them…
Kary
It’s so important to brand yourself in this industry! Thanks for sharing this info with us!
.-= Michael Feil´s last blog ..Six Steps To Initiate Success =-.
Hey Mike,
Yes, it’s very important and easily over looked by
the majority of people online.
Kary
Well Kary, I sure thought I wrote yu a comment!!
Guess not! I love all of your great teachings!! You are a Blog master as well! And what a great Challenge! Make a video every day for 30 days… Andrea Goodsaid did that as well! What a great way to brand yourself and show yourself to othes, video and pictures.. perfect, which is how I am getting to know you!
Blessings from Him, Tina
.-= Tina Herz´s last blog ..That Bird Taught me a Lesson! =-.
And it’s been great getting to know you as well!
Keep me in the loop as you roll out your 30 day
video challenge. Kary
Thanks Kary! So happy to have gotten to know you and your wealth of info!
I am doing your 30 day video challenge.. and I know why you call it a challenge! ; )
That one tip from you will be one of my strong suits in the near future. I know it because what I resist, persists! lol.. You keep delivering the goods for new and master bloggers alike! Thanks for that.
Lisa Molina’s latest blog…Information Age or MIS Information Age – the Internet
Hey there Kary,
Great to find your site and all this fantastic blogging info…Just digging in and buckling down to learn as much as I can about the world of blogging.
Looks like the video’s are the way to go…
Thanks, I’ll be back, you can count on it!
Mitchell Dillman
“The Internetworking Online Carpenter”
.-= Mitchell Dillman´s last blog ..A Bloggers Story – My Personal 30 Day Challenge- The Beginning =-.
Hi! I am glad I found your site….great advice! I feel good about what I am seeing here and I know I will learn from it. An idea sprouted in my mind 01/01/12 and my very first Affiliate Marketing Website/Blog was born 01/08/12!! So as you can see by the dates, I have been very busy. I have a passion for writing, helping people feel and know what I do and to offer products and services that can assist and help in their every day life. Thank you again for sharing and caring. Keep up the great work and God Bless!! Marion
Marion Rouse´s last [type] ..The Road of Life
Hi Kary, It overwhelms me how God speaks through others, like you, to help guide us and inspire us. You are a champion for the true cause of Christ in your life and business. I want to share this link I saw on Facebook. A blind 10 year old with Autism blows his church away with a song. You may want to get a hanky ready. God bless you! http://www.godvine.com/10-Year-Old-Boy-with-Autism-Sings-Open-the-Eyes-of-My-Heart-1041.html
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