Experts generate their reputation through research, exposition and analysis. They are worthy of citation and trust from others within their field both on and offline. How do you write authoritatively? Here are ten successful techniques.
1. Do your best
As a reader, you search for immersion in what you’re reading. As a writer, you want your readers to follow your work from beginning to end. Crafting the best words takes time. Edit your work. Before submitting your piece, make sure that it has been proofread one last time for improper word usage and grammatical errors.
2. Be confident
Authorities remove words like ‘seem’ and ‘hope to’ from their work. They choose the right expression for the meaning that they wish to convey. Replace ‘because of’ with action words. ‘I am angry because of traffic,’ becomes ‘Traffic infuriates me.’ Passive voices need to be eliminated.
3. Use quotes
Quotes lay the foundation of the author’s work for the reader. The authority takes the time to find a quote which perfectly fits the situation as well as shows humility in placing others’ work within the body of their piece.
4. Write sparingly
Use as many words as you need to make the point, but no more. Word counts are not as important as expressing your point as clearly and concisely as possible. Your work should have nothing out of place like the newest Ferrari. Authorities know how to stay on topic and can convey their meaning with as few words as possible.
5. Use personal stories
You are the expert and have a library of stories to tell. Engaging your readers with personal anecdotes enables them to develop a rapport with you. These stories should be well positioned and thought provoking, emphasizing the primary points of your work.
6. Metaphors and similes
Metaphors and similes engage your readers and illustrate your salient points. By engaging your reader’s minds, you further reveal your understanding of their needs and situations. With metaphors and similes, you create visualizations which are inherently more potent than the mere discussion of facts and figures.
Statistics will add to the air of authority. They show that you took the time to research your work and come up with a fact or figure that is relevant and enticing. Do not make something up while you search for the most outlandish statistics to cite. Using statistics increases your authority.
8. Focus on benefits
Readers want to get something out of your work, be it entertainment or information. Keep this fact ever-present within your mind, using every available word to convey something of value to your reader. Your goal is to keep your reader riveted from the catchy headline to the call to action.
9. How To lists
Use a how to list whenever possible. Readers are looking for the quick and easy answers, and a concise how to list can meet those needs. Take the reader by the hand and lead them into understanding. For marketing purposes, add a catchy name to your list of steps: make it the ‘X’ plan or the ‘Y’ project.
10. Write about what you know
You can tell when another author’s knowledge is lacking. Authorities in the field do what they are writing about and possess experiential knowledge of what works and what doesn’t. The experts can casually make comparisons to historical events or create parallels to different fields.
Writing with authority comes with practice and patience. Read works which you consider to be authoritative within your fields of interest and emulate their style. Keep writing, and you will cultivate your reader’s trust. Soon, you will be cited in others’ works and have authors in your field coming to you for advice.
James Adams is a full time writer and applied to be a guest writer here on KaryRogney.com. He writes for a UK based store specializing in ink cartridges where he covers the latest developments in hardware and new releases such as the HP 300XL.