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Top 15 Ways to Build Your Subscriber List

email_marketingEmail marketing can be profitable for any business, no matter what kind of product or service you are selling. It is significantly cheaper than other advertising methods and it helps build credibility with your subscribers. As a result, you can generate more sales and profits.

The foundation for successful email marketing is a targeted, responsive and permission-based email list. If you have a list of subscribers that trust you and consider you an expert, you’ve completed the first step and are on your way!

Below you will find several list-building ideas that will help you make the most of your email marketing efforts:

  1. Provide useful, relevant and unique content. Your visitors will not give you their email addresses just because they can subscribe to your newsletter free of charge. You have to provide unique and valuable information that will be useful to your subscribers.
  2. Add a subscription form to every page of your website. Make sure it stands out so it is easy to find. If appropriate, you can also include it in more than one place. For instance, your opt-in form might always appear in the top-right corner of your site, while you also include an opt-in at the bottom of some of your popular articles.
  3. Make it easy for your reader to sign up. The more information you request, the fewer people will opt-in. In most cases, a name and an email address should suffice. If it’s not necessary, don’t include it here. (Note: If you don’t have a Privacy Policy, put the words “privacy policy generator” into a search engine and you should be able to find a suitable form for your readers to review.
  4. Publish a Privacy Policy. Let your readers know that they can be confident you will not share their information with others. The easiest way to do this is to set up a Privacy Policy web page and provide the link to it below your opt-in form.
  5. Show your first issue or other sample to your visitors. This lets potential subscribers review your newsletter before they sign up to determine if it is something they’d be interested in.
  6. Archive past newsletter issues. A “library” of past newsletters is both appealing and useful to visitors and builds your credibility as an authority. In addition, if your articles are written with good SEO techniques in mind, they can send additional traffic to your web site through good search engine positioning.
  7. Contact other newsletter publishers. Introduce yourself and explore ways you may be able to help each other. Perhaps you can introduce other publisher’s newsletters or print articles they have written to your list, with a link to sign up. When you contact them, be sure to tell them why you think THEIR readers would like what you have to offer and why YOUR readers would benefit from their newsletters. This is a win-win scenario; both of you will build your lists faster!
  8. Give away bonuses subscribers can use. Create an opt-in bonus for joining your subscriber list. You can write an ebook or PDF report, or even hire a programmer to create downloadable or web-based software. But don’t limit yourself to only a gift for new opt-ins. Remind your readers that the next bonus is coming soon. People hate to miss out on things. If you systematically pass on “goodies” throughout the year, your subscribers are unlikely to leave.
  9. Ask your subscribers to pass it on. Word of mouth is a powerful viral technique that works great with email marketing. If your subscribers find the content you share with them to be informative, they will pass your newsletter on to their friends. This can be a good source of new subscribers.
  10. Let others reprint your newsletter as long as the content is not modified. Many webmasters and newsletter publishers are actively looking for high-quality content and, if they reprint your newsletter, you will get new subscribers, traffic and links pointing to your site.
  11. Include a “Sign Up” button in the newsletter. If you are using plain text instead of HTML, provide a text link to your subscription page. You may feel that this is not required because the subscriber is already on your list, but remember that readers will forward your newsletters to others, or reprint it online. You want to make it easy for them to subscribe.
  12. Add a squeeze page. A squeeze page has one goal − to get an opt-in and build your list. Think of it like a mini-sales letter for your subscription or opt-in bonus. It features a powerful headline and a couple of very important benefits that should make subscribers salivate to sign up to your list. Once created, use a service such as WordTracker to find hundreds of targeted keywords, and advertise there using pay-per-click advertising from Google, MSN and Yahoo.
  13. Include testimonials on your squeeze page. This is crucial. Put 1 or 2 strong testimonials from satisfied subscribers on your squeeze page. This can be in any format, but you may find that multimedia (audio or video social proof) is more “believable”. To increase that believability, include full names, locations and/or urls; don’t use “Bob K, FL” as a testimonial name.
  14. Blog religiously. Blogging is a great way to communicate with your potential customers, and it creates a nice synergy with your email marketing. Be sure to include your newsletter sign-up form on each page of your blog. You can start a free blog at Blogger or WordPress.
  15. Post on other blogs. Post great comments and information on similar blogs with a link to your squeeze or opt-in page. Also comment on others’ blogs through trackbacks. In most cases, your comments will be posted on their blogs with a link back to your site. This is an easy way to generate new traffic and subscribers.

*A SOCIAL MEDIA Recipe? What FLAVOR Are You Stirring Up?

social-media-picA little of this (site), a little of that (site), and a dash of that (site). Mix them together and you can get either ‘mud pie’ or something ‘sweet!’ Getting hungry?

So many people are running from Social Media site to Social Media site and are starving for this kind of knowledge… wishing and hoping that someone will notice them, their products or their services… If you are on the big Social Media sites like Facebook, Twitter, and Youtube, you are definitely on the right path. But most want to know more: SEO, Squidoo, Social Bookmarking, and How To Create Effective Profiles.

Has anyone shared with you how to create a dynamic, SPICY ‘POT’ of sites all radiating out from a central hub… your blog? If not, it’s time to be ‘enlightened’ to the future of networking and connecting…

Today I’ve only scratched the surface of a few strategies and ideas that you can go out today and implement right away. If you’d like to know more and really get into the ‘Meat and Potatoes’ of what is possible, then make sure and subscribe to my “MASTERMIND MARKETING” Video Training Series where I systematically reveal a “Master Chef’s” SECRET Recipe for ‘Modern’ Internet Marketing.

Thanks for commenting on my post and looking around at more that I have to offer.

Yours In Mastery,
Kary

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Twitter and #FollowFridays: “What Has Happened?”

followfriday_yourusername_dark_t_shirt-p235588632815263364tmn7_210Have you noticed the Twitter craziness on Fridays? It’s fun and exciting, but also can be a lot to sort through… it’s too much!

For those of you that don’t know what this is all about… on Fridays people recommend people to follow. It’s about as simple as that…. but….

There are so many #FollowFriday recommendations that it is on the verge of being overwhelming…

In this short video I share my thoughts on how to simplify this activity and make it more meaningful to my followers.

Thanks for stopping by and sharing a bit of your day with me.

Kary

PS I’d greatly appreciate you visiting my channel, subscribing, rating my video, and I always welcome comments. My YouTube Channel

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Twitter… Turning Tweets To *Gold*

twitter-logo-iconI’d like to start you with a quote…

The Law of Receptivity: The key to effective giving is to stay open to receiving. (The Go-Giver Book)

“Ya, so?” You may be saying to yourself.

Well, let’s really think about this for a moment. If you have the opportunity to lift someone up, help them out, give them kuddos… you are going to be very appealing in their eyes, aren’t you?

On Twitter there is a POWERFUL feature that many overlook using. I think they don’t think about using the RT (ReTweet) feature, because they are fearful of promoting someone else!

Have you noticed how much people self-promote? The spam? The link dropping? It’s crazy and rampant.

Do you want to stand out and look different in the crowd? Of course! Then do what most people won’t do… Give, help, support others… and it will come back to you 10 fold.

If you do it with the truest of intentions to GIVE WITHOUT EXPECTATIONS OF RECEIVING BACK… YOU WILL BE BLESSED.

Connect with me on Twitter!

Wishing you all the best,

Kary
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How To Do A Personal *Video Message* On FACEBOOK (A Lesser-Known Strategy)

Are you someone that REALLY wants to make an immediate GOOD IMPRESSION and BUILD A NEW RELATIONSHIP when meeting someone new on FACEBOOK… especially through a person email message? Social Media is the fastest way to meet more people right now anywhere!

Take a look at this short video on how to do a *Video Message/Reply* (the right way) to someone on FACEBOOK.

Don’t overlook the HUGE tip at the end that will separate your video from the rest… if you apply what I teach you…

And make sure and look me up on FACEBOOK right after viewing and commenting on my video. I really appreciate you taking the time to come by my blog!

We’ll talk again real soon!

Kary
Click here: Join Kary on Facebook!

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Thoughts To A New Entrepreneur

CB026240Invest in yourself!

Educate yourself in strengthening your mindset. Secondly, marketing and advertising strategies will be high on your list of priorities. And most of all, focus on growing as a ‘person of value’ to the world. If you do this… in whatever field you choose… you will find yourself head and shoulders above the rest of the people fighting and clawing to squash each other in the rat race of the corporate world!

No where else and at no other time in history has there been as great an opportunity as there is now to take advantage of the economy and the Internet. Marketing information, products, and services through highly natural and authentic targeted markets have become simple, easy and fun if you’ve laid out a solid foundation.

You need to be open, transparent, and true to yourself. Learn how to serve others, and how to authentically build your value, so that people beg you to be in their company or to partner with you.

Surrounding yourself with successful, influential people and putting their needs ahead of your own will create a vacuum affect that will transform your income and the way you think and act. Believe me, your actions speak much louder than your words. Be a leader by your example.

I’m envious of the exciting road you have in front of you. And I wish for you the wisdom and insight to make the very best decision that’s right for you and your journey.

I believe in you. You’re going to do great things!

*Key* Filtering Strategies On TweetDeck

tweetdeck_iphoneDo you find yourself lost in the eternal flow of messages flying by you on Twitter? I know for me it took months to get up the confidence to jump into the conversations. Once I found TweetDeck it all changed for me.

I found that I could do so many more things with TweetDeck that I couldn’t do on the main Twitter platform. I mostly wanted to be able to really know what people were saying and follow all of their threads without spending hours online waiting for their ‘Tweet’ to come by.

What do you want to know how to do?

Want to know how to ‘key’ into specific people and what their conversations are with their followers OR what others are saying about them? I’m going to show you two ways to easily do this that are simple and easy to do. This will make your Twitter experience a lot more fun!

If you’d like to learn more social media strategies to leverage the power of the Internet, then you’ll definitely want to subscribe to my Video Training Bootcamp on the upper right side of this page.
Check out this short video and leave me a comment below!

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