My buddy Nick Logan edited my video footage of when we were at Jonathan Budd & Aaron Fortner’s home in San Diego this past March.

Always remember that getting some valuable group training from your main mentor… can’t be beat…Especially when it involves getting schooled in MANBALL! lol I’m looking forward to your commentary on the FUN.

Click here to view the embedded video.

1. Do your best

As a reader, you search for immersion in what you’re reading. As a writer, you want your readers to follow your work from beginning to end. Crafting the best words takes time. Edit your work. Before submitting your piece, make sure that it has been proofread one last time for improper word usage and grammatical errors.

2. Be confident

Authorities remove words like ‘seem’ and ‘hope to’ from their work. They choose the right expression for the meaning that they wish to convey. Replace ‘because of’ with action words. ‘I am angry because of traffic,’ becomes ‘Traffic infuriates me.’ Passive voices need to be eliminated.

3. Use quotes

Quotes lay the foundation of the author’s work for the reader. The authority takes the time to find a quote which perfectly fits the situation as well as shows humility in placing others’ work within the body of their piece.

4. Write sparingly

Use as many words as you need to make the point, but no more. Word counts are not as important as expressing your point as clearly and concisely as possible. Your work should have nothing out of place like the newest Ferrari. Authorities know how to stay on topic and can convey their meaning with as few words as possible.

5. Use personal stories

You are the expert and have a library of stories to tell. Engaging your readers with personal anecdotes enables them to develop a rapport with you. These stories should be well positioned and thought provoking, emphasizing the primary points of your work.

6. Metaphors and similes

Metaphors and similes engage your readers and illustrate your salient points. By engaging your reader’s minds, you further reveal your understanding of their needs and situations. With metaphors and similes, you create visualizations which are inherently more potent than the mere discussion of facts and figures.

7. Statistics

Statistics will add to the air of authority. They show that you took the time to research your work and come up with a fact or figure that is relevant and enticing. Do not make something up while you search for the most outlandish statistics to cite. Using statistics increases your authority.

8. Focus on benefits

Readers want to get something out of your work, be it entertainment or information. Keep this fact ever-present within your mind, using every available word to convey something of value to your reader. Your goal is to keep your reader riveted from the catchy headline to the call to action.

9. How To lists

Use a how to list whenever possible. Readers are looking for the quick and easy answers, and a concise how to list can meet those needs. Take the reader by the hand and lead them into understanding. For marketing purposes, add a catchy name to your list of steps: make it the ‘X’ plan or the ‘Y’ project.

10. Write about what you know

You can tell when another author’s knowledge is lacking. Authorities in the field do what they are writing about and possess experiential knowledge of what works and what doesn’t. The experts can casually make comparisons to historical events or create parallels to different fields.

Writing with authority comes with practice and patience. Read works which you consider to be authoritative within your fields of interest and emulate their style. Keep writing, and you will cultivate your reader’s trust. Soon, you will be cited in others’ works and have authors in your field coming to you for advice.

James Adams is a full time writer and applied to be a guest writer here on KaryRogney.com. He writes for a UK based store specializing in ink cartridges where he covers the latest developments in hardware and new releases such as the HP 300XL.

The challenge is to find them, tap into their greatness, learn from then directly, and then create something lasting and significant for yourself within whatever industry or niche you’re in.

Who are they? What characteristics do they possess? Where can you find one to learn from and get mentoring from? How do you not get led astray by marketing hype and tactics and miss out on the long lasting, truly effective mentors that aren’t so flashy or noticeable online? Is this even possible?

I believe it is possible, but you may have to search carefully to find a leader like that…

In the video below I share what I’ve learned on this topic during the last 18 months online. Many of you will probably relate to my story, and my hope is to reveal a new hidden idea of what Leadership truly means for you…

Click here to view the embedded video.

Yours in Friendship & Mastery,

PS Thanks for hanging out for a few minutes with me on my blog. I’d really like to hear more about what you feel leadership is, what is looks like for marketers online, and who has helped you along your journey…

I’ll look forward to your comments below and thanks for sharing this post with your social media friends, too!

Yes, I speak to many new found friends on Skype (karyrogney) and get on the phone on a regular basis. When people say that you don’t need to do that kind of stuff anymore, I SURE DON’T AGREE! All of my joint venture partners and business relationships have grown and blossomed by ‘speaking’ and ‘connecting’ at this personal, more intimate level…

Today, Faith Barnard gave me a call, happened to be in southern Oregon and we had a fabulous two hour visit. This never would have happened if she wouldn’t have given me a call several weeks ago. From there our friendship has grown and we’re now partnering on several ventures and LOVING EVERY MINUTE OF IT! And she’s a new and valuable member of our Tribe Mastermind Community, too!

Thanks for sharing about your similar experiences with creating lasting friendships online in the comments section below… And sharing this post with your Twitter and Facebook friends is always appreciated!

PS I remember when I got started on Facebook. I started contacting and friending all the people in my local area that were ‘open and interested’ in Networking… Try it. I got Face to Face with many people locally.

Below is a Top 10 List of why I use the Unified Feed for syndicating my content across the social media sites like Facebook and Twitter… The following video is where I pull back the curtain and give you a behind the scenes view of what it looks like and how easy it is to use.

1. Autosyndication: I submit my content and links and people go to work sharing my posts and videos for me!
2. Traffic: I’ve seen a MASSIVE increase in traffic to my blog since joining the Unified Tribe.
3. More Business Partners: Weekly and sometimes daily I’m approached by new people who want to partner with me in one of my business opportunities.
4. Social Credibility: Since I get so many ReTweets, Comments and people joining my Google Friend Connect and Facebook “Like” page, my benefit is increased social credibility.
5. Personal Branding: Along with the increase in traffic and exposure comes and increase in my brand recognition. I have people telling me all the time that they see my content everywhere on the social media sites.
6. More Comments: Increased traffic brings more people commenting on my content. When that happens I’m able to interact with visitors and create a community feeling and hub spot for learning.
7. Community: In the Unified Tribe there is a massive community of like-minded entrepreneurs that I can network and mastermind with to reach my business goals. (Invaluable and usually overlooked.)
8. Subscribers: I’ve seen a large increase of people subscribing to my blog for updates and for my free give away. This is one of my most valuable assets.
9. Mentoring & Training: Within the community there is a ton of training and mentoring to learning key tips and strategies to be a better blogger, marketer, and entrepreneur.
10. New Friendships: I’ve made some incredible new friendships with the community as well.

If you haven’t had a chance to see more about what the Unified Tribe looks like and how it works, watch my short video below and also go to http://tribesyndicationrevolution.com to learn more.

Click here to view the embedded video.

Thanks so much for sharing this post with your Twitter Followers and Facebook Friends and for leaving me your own thoughts about your own Unified Tribe experiences.

Yours in support and mastery,

PS. Never before have we seen the massive swing to online Tribes and this incredible content syndication model. If getting plugged into a solid, core mastermind groups is an interest of yours, please direct message me and I’ll pass on the details. 100′s of people already have! Come and join us. It’s a blast! And the massive traffic is pretty cool too!

Trust is built through increased transparency. Rapport is created. And ultimately influence will transpire through this process.

Isn’t it true that you feel like you know certain people you’ve watched in videos online? They almost become a friend in your mind, and you feel like they ‘speak to you’ and understand you better than people you see face-to-face.

This is POWERFUL, POWERFUL stuff! Don’t neglect or shy away from this component of blog building. Many of my coaching clients and students jumpstart their confidence with taking a 30-day video challenge. Challenge yourself to shoot one video each day for the next 30 days.

Some will be ones you want to put up on Youtube… others won’t make the cut… and that’s OK. The purpose of it is to get over any barriers you may have toward getting your ‘mug’ in front of a camera. Now get out there and do it! It’ll be the best marketing decision you can make.

Don’t forget about going out and getting a domain name with your name in it or something similar. I’ve seen CreateWithEric.com or MeetNickLogan.com as examples. Set up you hosting account with a company like Host Gator. You can choose a hosting package and many offer WordPress as part of the set up process to make things easier.

In Closing…

Remember, creating this ‘personality-style or social media’ blog is extremely important and will be the best decision you’ve ever made for your online marketing… it was for me! This is the place where I got my personally branded blog set up for me. EmpoweredBlogs.com

And I’m sure you can guess who helped me launch my successful blogging career… Katie Freiling! Well, what’s cool is that you can learn from her the way that I did and even learn from her powerful Manifesto that she recently wrote, right here. http://digg.com/u3TuHa

Today’s very short video:

Click here to view the embedded video.

Check it out and I’ll be back next time with more powerful, essential components for launching your own personal branding hub… called your blog. Remember you can also subscribe to my blog and receive my “21 Blogging Essentials” Newsletter and Video Training Series absolutely F.REE!

All the best,

PS Katie really has out done herself with sharing her knowledge in her Manifesto… Just take my word for it and check it out: http://digg.com/u3TuHa

How much should I share about my personal life on my blog? If any?

Always include an ‘About Me’ page. This page is so important and needs to really tell your story: where you were at, what happened during your journey, what you learned, and how you’ve come through to the other side…

Again, I can’t over emphasize that your blog is about “You, Inc.” The only way for people to get to know about you is by sharing your story, passions, interests, and dreams. By doing so, people will begin to relate better to you and they will see you as a friend who can empathize with where they are at in the whole scheme of things.

Let your blog readers know why you created this blog and what they can expect to get out of it.  You’ll also want to share your life story (Not too long, not too short, just enough for people to get a good feel for who you are).  Include a video or pictures.

Below are 15 points of interest in creating an ‘About Me’ page.

• Intro Paragraph. Let your readers know exactly what your blog is about. What are the benefits for them? Why should they read your blog?
• Share why you created this blog. Share your passions and vision for this blog.
• Give a brief outline or time line of your life story. Focus more on your personal growth.
• Share the low points in your life and how you overcame them. The more relevant to your blog the better.
• Brand your accomplishments. Even if you think they’re not that noteworthy. Give yourself some kudos.
• Include photos and or video. Share your interests and hobbies. Anything that will allow people to connect to you.
• Give a clear call to action. What do you want them to do? Example… Follow me on my social media sites… or subscribe to my newsletter.
• Direct them to your contact me page or form.
• Get creative. Link to a relevant post or hidden page… example “Click here to learn 5 things you did not know about me”
• Write your story in word and copy it to your blog post. Here are some additional ideas when writing your story…
• Write your story with your readers in mind. How can you relate to them?
• Write your story to appeal to your readers’ emotions… not logic.
• Be colorful and descriptive. Paint a picture.
• Make it eye friendly, easy to read, small paragraphs, good spacing. Use bold letters once in a while.
• Interject sections with titles.

Really work hard on this page. The investment to write your complete story will pay out huge dividends. Just this last week I had someone new join me in business because of my story. You’ll find that the same can happen for you if you craft yours well, too. You can read an example ‘About Me’ page here if you like. http://karyrogney.com/about-kary-rogney/

Today’s very short video:

Click here to view the embedded video.

Next time we will get into more details about your personal brand called “You, Inc.”

Yours in support and mastery,

PS Remember people don’t join companies and products to work with… they join people. A blog is the most powerful online real estate you can have to connect with people until you get them on the phone or skype. Make sure and subscribe to my blog to receive even more of my best tips and strategies for setting up your WordPress blog…