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Micro-Marketing Funnel In 4 Steps: Tools, Social Media, Promote Others, And Relationship Marketing

 by Kary Rogney

business-cardsFor months I’d been trying to wrap my head around a way to streamline and simplify the way I was using social media… I knew that there had to be a simple strategy that I could put in place to funnel the most relevant and targeted people to me and my information.

Creating an Extremely Targeted Micro Marketing Funnel allowed me to narrow and simplify my focus and it kept me on track with my marketing strategies.

Social media was turning into a huge ‘Black Hole’ and ‘Time Crusher’ until I created a simple plan of action. Many people don’t realize that there are highly effective tools available now to the savvy entrepreneur who puts them together in the most creative way to develop long-lasting relationship marketing systems.

In the video, as I roll out my simple, stream-lined strategy, notice that although I use tools and automated systems, my sole focus is in developing solid, meaningful, and authentic relationships with people AND positioning my messages in a way that BRAND ME and Introduce Me as an attractive person to get to know better.

My process only sifts and sorts the masses to find the people interested in developing a personal relationship… not just adding me as a number in their followers and friends columns.

Here are the 4 Steps that I cover…
1. Social Media: My BubbleTweet, Connect with me on Facebook.com
2. Automated Tools: SocialOomph.com (TweetLater), InstantCapturePagePro.com, The Automated Twitter Friend Adder
3. Promote Others: Using a Facebook Business (Fan) Page: Building a tribe. Creating a large following. Support others… Don’t just promote yourself!
4. Relationship Building: Personal branding as a leader, leading with value… all still attracting people to your information on your blog.



Get your pad and pen ready for this 27 minute lesson on social media marketing. You’ll be able to take immediate action with these exact strategies today and begin to significantly shift your results like you’ve never seen before…

I really should be charging for this kind of information. I’ve been told by many that I should also keep it exclusively for just my personal team and coaching clients, but I can’t help but want to share this knowledge with you!

Please, if you found this webinar enlightening and full of value, I’d greatly appreciate your support with ReTweeting it or hearing your comments below.

If you do comment below… what else would you add to this Micro Marketing Funnel to aid in promoting others and the relationship marketing aspect of this strategy? Let’s share some thoughts and learn from each other!

Now go out and MASTER YOUR NICHE and make a friend in the process!
Kary

FREE WEBINAR: Thursday, February 4th…

“For Those Of You Who Want To Leverage The Power Of The Tribe, Blogging, & Social Media”

CLICK HERE!

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42 Comments and Pings on Micro-Marketing Funnel In 4 Steps: Tools, Social Media, Promote Others, And Relationship Marketing

  • Posted by Eric Goldstein on October 25, 2009 at 8:37 am

    Kary,

    This strategy is awesome! The cool
    part about it is that it's automated.

    Thank you for sharing this and laying
    it out in a step by step format:)

  • Posted by kenpickard on October 25, 2009 at 1:14 pm

    Kary,

    This is a great post on creating a micro marketing funnel. The process you outlined shows the true power behind social media and how you can drive traffic and brand yourself at the same time. I really resonated with the fact that you are not pitching anything. This is such a refreshing change of pace from what we usually see with most people's DM's. The act of inviting and engaging really sets you up as a leader… a go to person.

    I also love the fact that this process is automated and yet personal at the same time. Twitter is great for meeting people and creating the relationship. It's like the front door of the party. It's not the place to pitch your business. Unless that's what you want to be know for. Facebook is a great place to learn more about each other, with pictures on the wall and the information sections. Since most of the time we are creating potential business connections, your fan page is a great place to send them to. It's like the living room or den of the party.

    Thanks again for the information and the steps in outlining a great funnel.

    Ken Pickard
    The Network Dad

  • Posted by kathyjodrey on October 25, 2009 at 6:06 pm

    Thanks Kary for putting this all together into a simple process. You're most definitely a guy who leads by example. I find it amazing that you're able to touch so many people despite your busy schedule.

    I also have the Instant Capture Page application but have not put it into place yet. Your example gave me a much better understanding of how valuable this can be, and of how to best use it.

    It just keeps coming back to the same concepts, develop relationships and provide value to others.

  • Posted by karyrogney on October 25, 2009 at 6:19 pm

    Ken,

    You nailed the important parts my friend. Even though I'm using it this way
    there are unlimited options because everyone brings their most important
    asset to the plate… themselves!

    As long as we add value and focus on the needs of others… all will be taken
    care of for us.

    It's all about relationships!

    Kary

  • Posted by karyrogney on October 25, 2009 at 6:21 pm

    Thanks Kathy!

    I'm glad to give you some new ideas and a vision of how to
    use the Instant Capture Page tool…

    This can be simple, but many people run around and make
    it difficult and accomplish nothing!

    Keep rockin' it sister!

    Kary

  • Posted by karyrogney on October 25, 2009 at 6:28 pm

    My pleasure, buddy! It's awesome to be able
    to share the knowledge and friendships with
    so many incredible people like you!

    Yours in knowledge and support,
    Kary

  • Posted by jaimemorales on October 25, 2009 at 10:14 pm

    Really awesome strategy.. I appreciate you..

  • Posted by Jason Kerchner on October 26, 2009 at 9:49 am

    Great tips, Kary! It's easy to get buried in social media, and tools I find are essential. It's a balancing act, though. You want to use tools, but you don't want to lose touch with the people you are supposed to be connecting with. You've got a good balance here, and some really unique strategies. Many thanks for sharing!

  • Posted by ryankjones on October 26, 2009 at 9:38 pm

    Kary,

    This info was mind blowing. I love the setup of your blog. I had no idea about the instant capture page. You're always pouring out the great content. Keep up the awesome work.

  • Posted by glennarcaro on October 27, 2009 at 12:27 am

    I love the strategy here Kary. I have been doing this since I learned it from you. Every time someone requests my friendship on Facebook and doesn't leave me a note (which is most people, as you pointed out) I leave them a message myself.

    Just his one little tip has enabled me to get to know so many more people than I would have before. It really has been great!

    Thanks for the share Kary and Nick!

  • Posted by karyrogney on October 27, 2009 at 11:04 am

    Thanks Jaime!
    Well, we sure have a lot of great people to
    learn from… Keep in touch!

  • Posted by karyrogney on October 27, 2009 at 11:06 am

    Great to hear from you Jason!
    I know it's a crazy thing… the balance of using tools
    or not to. We you totally figure that one out, let me
    know! LOL …and you're welcome buddy!

  • Posted by karyrogney on October 27, 2009 at 11:07 am

    Thanks Ryan! Really appreciate your kind
    words! There are so many amazing people
    out there sharing with the masses great
    tips and strategies. It's just finding the ones
    that mesh with your style and vision.

  • Posted by karyrogney on October 27, 2009 at 11:09 am

    Great to hear that you've put these strategies into
    practice, buddy. So many people learn great tips
    and do nothing… only moving on to the next thing.
    And so on and so… Spending too much $$. And
    not implementing anything or very little.

    You're on your way to great success!

  • Posted by sharlenestevens on October 27, 2009 at 8:00 pm

    Thank you Kary for all of this valuable information!
    It really helped me to pinpoint some of the area's I still need to work on.
    What you've been able to accomplish in a short period, is truly impressive.
    It's a privilege to be able to learn from you.
    Take Care,
    Sharlene

  • Posted by michaelfeil on October 27, 2009 at 8:59 pm

    Great post! This is very informative and I really like what you guys did here! The video was great I learned a lot from this post. Great job!

  • Posted by Jon Alfredsson on October 27, 2009 at 9:16 pm

    Great Video and a really good lesson in social media marketing!

    I think many people will get a lot of value out of this!

    Keep it up Kary! You are a true authentic leader!

    Dr Jon

  • Posted by karyrogney on October 27, 2009 at 11:41 pm

    Hi Sharlene!
    You are so welcome… hopefully you left with
    some new ideas and strategies that you can
    put to work right away for your own marketing
    and relationship building! Please do keep in
    touch!
    All the best,
    Kary

  • Posted by Daryl Whicker on October 28, 2009 at 9:51 am

    Great detailed strategies Kary, You always over deliver with your helpful information.

    Thank you for being so generous!
    Daryl Whicker´s last blog ..How To Find Registered Sex Offenders In your Zip Code And State My ComLuv Profile

  • Posted by Mark on October 28, 2009 at 12:43 pm

    I think that Instant Capture Page Pro intrigues me the most. I am constantly debating with myself if that is too salsy in an environment that is supposed to be social, but will check it out. Thanks for this extensive video, awesome, awesome job.
    Mark´s last blog ..What the heck. I just got published in a HUGE twitter-book. (RETWEET this for me?) My ComLuv Profile

  • Posted by Laura DeMeo on October 28, 2009 at 12:56 pm

    Hi Kary,

    Thanks so much for sharing with us this very valuable training session on streamlined social media marketing.
    These are super helpful strategies that we can all implement today. I am going to add a couple of new things that I learned from you today! I appreciate all the time and effort you put forth in creating these video tutorials. Nick mentioned the book– Go giver! Its a great, quick book and I would recommend it as well.

    Thank you,

    Laura

    • Posted by admin on October 28, 2009 at 11:27 pm

      You are welcome!
      I also did a blog Review of the Go-Giver Book… love it!

  • Posted by Michelle Buckley on October 28, 2009 at 11:11 pm

    Yes Kary, you should be charging. Sending you much gratitude again for sharing authentic leadership and strategies that streamline SM marketing. I enjoyed learning a few new things today!

    Thanks,
    Michelle

    • Posted by admin on October 28, 2009 at 11:27 pm

      Isn’t fun to just learn a couple of great ‘nuggets’ of info to implement
      and make things easier or more streamlined? I do…

  • Posted by Phil Jackson on October 29, 2009 at 11:05 am

    Kary,
    Time and time you show yourself as a true leader, and this is an extremely useful example. What an innovative and duplicable strategy! I’d be nuts not to do this!
    Phil
    Phil Jackson´s last blog ..Never Wear A Busines Suit To Work At A Home Based Business My ComLuv Profile

  • Posted by buff elting on October 29, 2009 at 3:54 pm

    HI Kary,
    I’ve been out of touch this past month, but really glad to be back.
    This was an interesting and extremely valuable video on how to maximize
    social media, especially Twitter and Facebook. There is always so much more
    to learn and I appreciate your taking the time to share what you have been
    using so successfully.
    You are really a true leader and I look forward to getting to know you better.
    Thanks again,
    Buff
    buff elting´s last blog ..The Law of Success by Napoleon Hill My ComLuv Profile

  • Posted by Sue Vittner on October 29, 2009 at 5:09 pm

    Kary you rock!! Thank you for painting this picture so clearly. Wow, you are pretty skilled and generous too. And I love your video you sent us on email of your family. So glad you were there to witness that fun!

    Thanks again!
    Sue
    Sue Vittner´s last blog ..The Spiritual Side of MLM My ComLuv Profile

  • Posted by Donny Gamble on October 31, 2009 at 3:35 pm

    Kary,

    These are great strategies that I will definitely take fast action on. The importance on building a relationship is a crucial part of branding yourself as an authority within the industry. I look forward to learning more tactics from you to help me with the development of my social skills
    Donny Gamble´s last blog ..Why Your Sponsor is Important to Your Network Marketing Success My ComLuv Profile

  • Posted by Amanda on November 01, 2009 at 7:28 am

    Hey Kary!
    Thanks for really pumping out the value on this one! This is really the heart and soul of what goes on in successful social media marketing… and all network marketing for that matter in terms of the relationship building.

    Keep Rockin!
    Amanda
    Amanda´s last blog ..SuperQuick Tip Of The Week – Tackling Accountability My ComLuv Profile

  • Posted by Bruce Backman on November 12, 2009 at 12:50 pm

    Great Stuff Kary…thanks for all of your awesome ideas and leadership in this arena.

    Blessings!
    Bruce Backman´s last blog ..Trust…in Business and Life My ComLuv Profile

  • Posted by Atlanta SEO Help Solutions on November 13, 2009 at 8:06 am

    thanks !! very helpful post!

  • Posted by Dave Anderson on November 16, 2009 at 11:02 pm

    Kary,

    This post is absolutely tremendous. Great content. Well presented.
    Will definitely be adding some of these strategies to my game plan.
    Love your Bubbletweets. That’s fun stuff for sure.

    We’ll certainly chat soon,

    Dave Anderson

  • Posted by Cheryl James on December 08, 2009 at 8:59 am

    Wow Kary, Thank you for that!

    I just discovered you today, thanks to a webinar that I will be joining tonight. That brought me here to your blog and I couldn’t be happier with what I have seen here.

    I have been writing on the walls of new friends. It doesn’t usually lead to an extended conversation. What are your thoughts on that?

    It gets me seen by more people, but I can see how it would also be unwelcome. I am going to start implementing this strategy instead.

    Looking forward to learning more tonight,
    Cheryl
    Cheryl James´s last blog ..Viral Marketing with eBook Promotion My ComLuv Profile

  • Posted by David Merrill on February 03, 2010 at 8:34 am

    Thanks, Kary, I always expect a lot of value from your posts… and I’m never disappointed. I’m trying hard to get into the flow of Social Media as it relates to my own goals, of course, but also to learn from others and truly make lasting connections. But it seems like such an meandering, time consuming process. You really simplified a lot of for me. Thanks for the focus!
    David Merrill´s last blog ..From The Ground Up: The Foundation of Your Online Marketing Business – Part ONE My ComLuv Profile

  • Posted by william on February 03, 2010 at 1:18 pm

    Today we are on a “Journey of Exploration” following the sites, blogs,comments and Diggs that are linked to Ken Pickard. We have been lead here to your site Kary by digg on Ken Pickard.
    You have a great site here and as always up to date info. Thanks for sharing the best info.
    Will see you tomorrow at the gathering of the Tribe.
    william´s last blog .. My ComLuv Profile

  • Posted by Monna Ellithorpe on February 03, 2010 at 4:06 pm

    Kary,

    Every time I come to your blog I know I am going to learn something new.

    Thank you for all of the information you share.

    Monna Ellithorpe
    Monna Ellithorpe´s last blog ..Tweetspinner Tutorial Review – How To Manage Twitter My ComLuv Profile

  • Posted by Rebecca David on February 03, 2010 at 9:19 pm

    Kary,

    Thank you for another value packed post! It is so refreshing to hear your message, it’s one I am in alignment with; keep the focus on developing solid, meaningful, and authentic relationships!

    I love your transparency and authenticity, of course you can’t help but want to share this knowledge, It’s who you are! I believe you will be rewarded for all that you give and to an even greater degree than if you were to charge.

    Thank you my friend,
    Rebecca

  • Posted by Christian James on February 03, 2010 at 10:05 pm

    Wow Guys! Kary I’ve said it before, you are truly a Servant Leader. Awesome stuff! I can’t wait for the webinar tomorrow.
    Love the extra little nuggets you threw in this training about video embedding. Great Stuff! I can only imagine what knowledge is to come. I look forward to learning all these skills and many more. Your Tribe is definitely the place where our whole team will be getting their Tribe building knowledge on.

    Thanks
    C.J
    Christian James´s last undefined ..If you register your site for free at My ComLuv Profile

  • Posted by Kellie Hosaka on February 04, 2010 at 4:14 am

    Mahalo (thank you) for you incredible content! Wow, I am so looking forward to learning from the tribe. Thank you for sharing such value with all of us. :)
    Kellie Hosaka´s last blog ..THE LAW OF ATTRACTION & QUANTUM PHYSICS My ComLuv Profile

  • Posted by Jaclyn Castro on February 08, 2010 at 7:59 am

    Great stuff Kary (and Nick)!

    It’s definitely all about providing value and that’s what you’ve laid out for us here. Social media is where the party is at and you’ve made it even more fun at that!

    As always….Thanks a lot for taking the time to show us the ropes to success!

    Smiles from Guam,
    Jaclyn Castro
    http://jaclyncastro.com
    Jaclyn Castro´s last blog ..“Leave Your Presence With a Gravatar” My ComLuv Profile

  • Posted by Linda Secretan on March 13, 2010 at 11:33 pm

    Hey Kary,
    I’m just going crazy trying to save all your great blog posts that are helping me learn more just when I need it. “If you build it, they will come,” right? Well, you built it, and here I am!!

    I feel as if I’m back in school — not a bad place to be, especially when the campus is so comfy (my Dad’s old Aeron chair) and the teacher is so helpful (you!).

    This seems like the right page for this comment, but honestly, it could go on every blog page of yours I’ve read. Hey, that’s an idea!! I could go back and put this comment on all your pages. (lol, and lol again!)

    Seriously, thank you, Kary. The breadcrumbs to the big blogging gingerbread house are mighty tasty!

  • Posted by Glyna Humm on March 24, 2010 at 9:25 am

    Kary – Wow I don’t know how you put so much information into such little time. I need to go back and watch a couple more times to get all the value that is packed in. Great!!
    Glyna Humm´s last blog ..Dude, Where’s Your Tribe? My ComLuv Profile

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