Seven ‘Lesser Known’ Strategies For Social Media

 by Kary Rogney

business teamLast year I had no idea what a social media site was. I heard people at work talk about MySpace this… and MySpace that… but I really had know clue what they were talking about.

Wow, how times have changed! My curiosity really got the better of me as I imagined millions of people meeting, connecting, and sharing ideas on the Web. As I started plugging in to the social media sites to get a taste of the ‘flavors’ out there, I started to notice one UGLY thing every where I went.

I’m sure you know what I’m about to share… Yes, people self promoting their links, opportunities, and products everywhere without any regard to getting to know me personally.

This is one area that most of the entrepreneurs on social media sites are not understanding. And this is why I’m sharing these ideas with you.

Now, they may achieve short term gains, but I truly feel they will miss on their long term goals with this style of marketing. Remember, what you do now will affect your reputation on the web… FOREVER!

And people REALLY like to talk a lot in Social Media Circles. Grab a pen and paper and keep these close by your computer…

1. If you want to stand out and be noticed, if you want people to be talking about you, then BE REMARKABLE, BE DIFFERENT, BE UNIQUE!!! Here are some questions you can ask yourself… How do I look? How do I sound? Do I have any catch phrases? What’s the flavor of my personality? Am I truly unique?

2. Be FUN!!! To attract people to you, you need to find funny things to share. People love stories. Tell them in your Tweets, posts, and updates. Some people may go as far as being a smart ass most of the time. It’s up to you.

3. Offer your expertise and knowledge to others. Be helpful. Everyone is looking for direction and help. Connect people to information they are seeking. Offer value and direction with your content.

4. Be supportive. Encourage people in their quest for FREEDOM… physically, emotionally, spiritually, and financially. Did I leave any off? People want to be around positive thinking people who are going places, creating a future, and are fun to hang with.

5. Be controversial. Are you one of the sheep? Or are you going to do what most of the people say can’t be done and get off your tail and do something extraordinary? (This is good for me to hear, too.) Throw ideas out there that push the envelope. You’ll stand out as a person who thinks outside the box.

6. Be resourceful. Learn the new tricks to generate leads, meet new people, and maximize your time with the least amount of money coming out of your bank account. Remember the people and the relationships that you develop are part of this ‘resource list’ that you are creating for yourself. It is a huge asset that should not be taken for granted.

7. And finally… I think is the most important, DON’T SELL!!! Social media is one BIG PARTY! Don’t be the lame one at the party only talking about how you help people get rich! Have fun, mingle, create relationships, and when the time is right, invite people over to your pad (blog or website). Then they’ll begin to like and trust you for the value you have to offer them. I see it all the time… people will just want to be around you and do what you do. “People don’t like to be sold, but they love to buy!”

Make sure and leave a comment and Tweet my post if you think people would benefit from these reminders. Thanks for coming by my ‘place’ to hang for a while. Message me to let me know where to find you, too. And you won’t want to miss my Advanced Strategies that are shared in my FREE 8-Day SOCIAL MEDIA MASTERY Video BOOTCAMP. Find Out How To BUILD Your VALUE Online.


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Posted in Internet, Online Marketing, Social Media | Tags , , , | 16 Comments

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16 Comments and Pings on Seven ‘Lesser Known’ Strategies For Social Media

  • Posted by Jacques on July 09, 2009 at 9:17 am

    Hi Kary, great article, simply it does boil down to
    relationship. On and offline it is what makes us successful
    as entrepreneurs. Are we giving people value and connecting with them. Thanks for a great article. May you continue to
    prosper in all that you do.

    peace and blessings,

  • Posted by Rosina Wilson on July 09, 2009 at 1:38 pm

    Hi Kary -

    Thank you for this – I very much appreciate your low-key POV for Social Media. I learn so much from you, & I’ll subscribe so I can learn more!

    Thank you once again, Kary -

  • Posted by Katie Freiling on July 17, 2009 at 9:56 am

    Thanks so much for a very insightful post Kary! Everyone who is interested in social media should read this! And you’re an amazing social media marketer yourself! Keep rockin’ :)

    .-= Katie Freiling´s last blog ..You Can End The Drama… =-.

  • Posted by Chuck Bluestein on July 30, 2009 at 9:11 pm


    I just learned about your website from watching Katie’s webinar. That is the Katie with the comment above mine. Yes it looks like there is a totally unknown future with the internet, but it looks like Katie and you are on the cutting edge of this future.

    The only social network that I have done is Twitter. I just started doing something with it just recently. Katie’s video showed how there are 400 million on Facebook, but only 6 million on Twitter. Many are saying that it is the future of the internet, but it is still pretty new. Also President Obama is on it. Katie’s video said that Google is paying a great deal of attention to it.

    I went to my Adsense account on Google and it said that they are now using Twitter to post the latest news on Adsense. Adsense is where you place Google ads on your website.

    Twitter was supposed to be for people to tell what they are doing. But it has grown into much more and it is now friendly to businesses. Here is their page with beginner advice for businesses: [] in case people do not know about it.
    .-= Chuck Bluestein

  • Posted by Lance Gross on September 12, 2009 at 9:36 am

    Well Said Kary!! I was thinking the same thing… that just a few weeks ago i had no idea i would ever have a Twitter account, let alone use it daily!! LOL.

    I loved what you said about being Unique and having FUN! Those are 2 things I'm taking away to focus on for myself. This morning I have been further trying to clarify my own purpose/vision for myself in the context of using social media. But i can have FUN while i do that… right?? hahaha

    Thanks Kary!! Time for me to share this AWESOME message w/ the Twitterverse!! :) )

  • Posted by karyrogney on September 12, 2009 at 9:43 am

    Very good Lance! I'm sure it will be ever evolving and changing as we learn, grow, and expand our relationships and influence. Remember we have a lot of POWER over the direction we take our lives and businesses.

    You've got the right mindset to really make things happen. Keep up the great work my friend.

  • Posted by johnchatman on September 13, 2009 at 10:33 am

    This is fantastic advice my friend. Your success really shows what an open field Social Media actually is and how if someone is focused on developing the necessary skill sets to create results in it that the opportunity is there.

    Talk to you soon partner,


  • Posted by karyrogney on September 13, 2009 at 9:23 pm

    Yes John, it is a completely open field for anyone to join and contribute to… We all know who the life of the party is. It's definitely not the ones only talking about themselves and adding nothing exciting or interesting to the conversations! Thanks!

  • Posted by aaronwyssmann on September 21, 2009 at 9:35 pm

    Hey bro…you're right on. These are exactly the reasons that people stand out and you're one of them. I personally really like the one about being controversial…sometimes we all do just go along with the flow and don't ever question what's around us. Thanks so much for sharing.

  • Posted by Mars on December 01, 2009 at 6:56 am

    Thanks for the reminder.
    I’ll put it into good use.

  • Posted by Kaye Flack on February 21, 2010 at 4:35 am

    Thanks for the reminder of ” Why we do What we DO” here on Social Media !!
    .-= Kaye Flack´s last blog ..Is Creating a Blog Impossible? =-.

  • Posted by Venus :) on April 07, 2010 at 6:24 pm

    I LOVE your post. Every one of the 7 points you share is very valuable. I enjoyed it so much, I couldn’t get enough of it.
    Thank you, thank you, thank you.
    You have a great way with words to move to action and inspire.
    Venus :)
    .-= Venus :) ´s last blog ..The Law of Laws (part 4) =-.

  • Posted by Ryan Yokome on May 10, 2010 at 9:15 am

    Hey Kary,

    Nice post! Number 7 is by far the most important. You’re rockin’ Kary keep up the awesome content. ;)
    .-= Ryan Yokome´s last blog ..Tips On Personally Branding Yourself With Photos! =-.

  • Posted by Renee Harrison on May 10, 2010 at 10:50 am

    Right on, gotta have personality to keep your readers interested. Combine that with incredible value and you will have a winning combination. Thanks for this awesome reminder Kary, you exemplify exactly what you have written about. Great job!

  • Posted by Rodney Gainous, Jr. on May 10, 2010 at 7:50 pm

    This is good Kary. I wish I had this information some time ago but now I know and I’m not making those mistakes anymore.

    Keep it up brother!
    .-= Rodney Gainous, Jr.´s last blog ..Time Vampires =-.

  • Posted by Brian Tomlinson on May 10, 2010 at 8:56 pm

    Great Post Kary. Those are 7 unique pieces of information that others can use to build their Social Media Empire. I’m going to implement some of these right away. Keep it Rockin!!


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