KaryRogney.com | Empowering You To Live, Learn, and Grow!

Is your content boring people to tears and driving away business?

Writing good quality content is probably one of THE MOST IMPORTANT SKILLS you can master for you online business. You can drive traffic all day long to any website, but if the content is not appealing your readers will not stick around, and worse… they will not BUY FROM YOU.

Good content is the mechanism that converts readers into followers and followers into buyers. By following a couple of steps you can have good content that people will not only want to read, but will want to share with their readers.

You must churn out HOT new content on a regular basis! Because of fierce competition for eyes, you MUST stand out among the sea of bloggers and marketers online. Leading with valuable content needs to be your #1 priority!

Find your target audience.
I know what you’re saying… “What does this have to do with good quality content?” My answer… EVERYTHING. You need to have the right readers for your content, and you need to keep your reader’s wants and needs in mind when writing.

Research.
Do a search in Google and your favorite social sites and forums. Look at what others are writing about. Look at how they are writing. Look for ideas concepts writing styles. There may be a lot of information on the topic you want to write about and that’s ok. In fact it could be a good thing, because now you’re going to put your spin on it.

A bold eye catching title.
This is your first “hook” to get your readers to look further into your content. Again keep your readers in mind. Think like they do. What would draw your attention?

Compelling body.
Each sentence needs to lead to the next and each paragraph needs to lead to the next. Keep the flow going. When you re-read it does it make sense? Is there anything where someone would say… “So what.” If so then take it out.

Your writing can be about things that are educational, entertaining, enlightening, encouraging, and inspiring. If you keep this in mind and change up what you write about, people will come back for more over and over again!

You’ll quickly know whether your content is ‘gelling’ with your readers, because you’ll get dozens and dozens of comments in the first couple of days when a new post goes live.

Strong close.
Wrap up your article or story with an overview of what you just told them. Don’t just leave it hanging. There’s nothing worse than allowing your reader to think they just wasted their time reading your stuff.

Call to action.
An article worth it’s weight will draw people in and give them something of value for their time. So ask them to do something for you. You can have them leave a comment, post your article to their social networks, and share it with their friends. This is where most people miss it big time. It’s like leaving money on the table.

It’s also important to ask insightful questions to engage your readers. And do your best to keep the dialog open with them by commenting back. There is a great WordPress Plugin you can use to nest your comments under each commentator. It’s called WordPress Thread Comment.

So now that you have an idea of how to write good content that your audience will want to read, the next thing to do… is.. go do it. Set a target of writing a piece of content every day or at least twice per week. The more you do the easier it becomes.

By being dedicated to putting out the very best possible content every time possible, you may quickly find your self as an ‘A-List’ blogger or have an authority site on your hands!

Yours in support and mastery,
Kary Rogney

PS Having a place and platform to share your passions is so powerful and magnetic. Have you got your blog launched yet? If not, why not. Message me if you want to know the best service to use…

And a healthy ‘Thank You’ to all of you who leave comments about this post and Retweet it to your friends! It’s very much appreciated!